Are Coffee Roast Profiles and Pink Unicorns the Same Thing?
Not long ago, I received an email where the author had very cynical views about roast profiling. In his story he claimed that roast profiles…
8 Tips for Starting a Coffee Roasting Business
For a while now I have been playing with the idea of writing a book about my experience with starting a coffee roasting business. I…
Affordable Coffee Roaster You Can Learn Roasting On
]Learning the craft of roasting requires many hours of practice. Without access to a production roaster, it can be hard to come by the opportunity…
Gavin Gam – Aroma’s Secrets #3 – Branding
In this last part of the interview Gavin talks about branding. He discusses the relationships with cafes and how branding helps the cafes to promote…
Interview with Gavin Gam – Aroma’s Secrets #2 – Roasting Coffee, Blending
Second part of Gavin Gam’s interview. This time Willem Boot was interested in the background operation of Aroma Coffee. Gavin introduces us to his girls…
Interview with Gavin Gam – Aroma’s Secrets #1 – Australian Coffee Market and Buying Green Coffee
Willem Boot interviewed Gavin Gam, a coffee roaster and direct trade coffee buyer from Australia. Australia is home to 500 roasters and as Gavin says,…
Ideas for Starting a Coffee Businesses on Budget
Kees Kraakman is a familiar face on the Dutch coffee scene. Kees started as a barista at the Golden Coffee Box and his passion and…
Roaster Setup at Kona Coffee Purveyors Hawaii
Raymond Suiter and Willem Boot discuss the new roaster setup at Kona Coffee Purveyors in Honolulu, Hawaii. Raymond pursues the manual/artisan way of coffee roasting,…
Interview with an Ethiopian Coffee Farmer
Interview with Gashaw Kinfe, owner of Biftu Coffee Plantation in Bench Maji Province, Ethiopia. Willem Boot asks Geshaw, about his beginnings and reasons to start…
Confession of a Coffee Farmer
Recently I found this forgotten footage and decided to share this with you. This video captures the strong emotions coffee farmers feel about their farms…
