Gavin Gam – Aroma’s Secrets #3 – Branding

In this last part of the interview Gavin talks about branding. He discusses the relationships with cafes and how branding helps the cafes to promote the quality of his coffee. Branded cups are a good start but customer training, support, and preventative maintenance are the true secrets behind their success in coffee distribution. He also elaborates on working with milk and milk substitutes used in Australia.